A successful anti-counterfeiting campaign requires measuring the effectiveness of its taken actions. Fulbright trademark and anti-counterfeiting lawyer Mark Mutterperl explains how, giving sample enforcement scorecards.

Counterfeiting is widespread, and the negative impact of counterfeiting is felt in many ways. Consumers who unknowingly purchase counterfeit goods may form negative views of a company's product. Some counterfeit products may injure or even kill consumers. Over time, the perception of a product or a brand may be undermined by the misperceptions formed from lesser-quality counterfeit goods.
The competition created by counterfeit goods may have an impact on the price of genuine goods, and the availability of...

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